Pioneer Valley
Planning Commission

Eric Carle Museum, Amherst, MA
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Press Release

CONTACT: Larry Smith, Westfield Director of Planning and Community Development,
Catherine Miller, PVPC Principal Planner, (413) 781-6045

April 16, 2009

Design Workshops Will Re-Think Downtown Westfield

Citizens of Westfield are invited to attend design workshops for re-thinking downtown Westfield Thursday, April 23, Friday, April 24, and Saturday, April 25 at Central Baptist Church, 115 Elm Street, Westfield.

Events begin Thursday, April 23, 7:00 p.m., with a public conversation hosted by Dan Pitera of the Detroit Collaborative Design Center, followed by a reception at Piccolo’s Restaurant. On Friday, April 24 and Saturday, April 25, 9:00 a.m. to 5:00 p.m., participants will have the opportunity to work with the planning consultant team, composed of City staff, the Pioneer Valley Planning Commission, Westfield State College, and University of Massachusetts Amherst School of Architecture. A highlight of the weekend activities will be a guided tour of “Ways You Haven’t Seen Downtown,” which will take attendees behind the scenes of planned and successful downtown revitalization projects. 

Workshop participants will also have a chance to explore their own ideas of how to rethink Westfield’s downtown through four themes: Live, Work, Connect, and Play. The workshop format will allow attendees to drop in for a short period of time or stay for the whole day. Coffee, snacks, and lunch will be provided.

This is the first of two consecutive weekends of downtown design workshops for Westfield residents, downtown business owners, and others who care about the future of Westfield’s downtown. The first weekend will be dedicated to exploring the downtown’s potential, while the second weekend will focus on developing downtown action plans. 

Thousands of Westfield residents have already participated in the downtown planning process. More information about the plan, as well as vision statements, survey, and stakeholder interview results, are available at the Re-thinking Downtown Westfield website at

These design workshops are part of a seven-month planning process funded by the Massachusetts Department of Housing and Community Development’s Gateway Cities initiative to address housing and economic development concerns in downtown.

For more information about the plan and survey, contact Larry Smith, Westfield Director of Planning and Community Development, at (413) 572-6246 or Catherine Miller, Pioneer Valley Planning Commission Principal Planner, at (413) 781-6045.



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