Pioneer Valley
Planning Commission

Eric Carle Museum, Amherst, MA
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Media Release

CONTACT: Christopher Curtis, PVPC Chief Planner, ccurtis@pvpc.org or (413) 781-6045
Danielle Kahn, PVPC Land Use Planner, djkahn@pvpc.org or (413) 781-6045

August 13, 2009

As part of its efforts to promote the smart growth and sustainability principles set forth in the Valley Vision 2 Regional Land Use Plan, the Pioneer Valley Planning Commission is launching a new Green Tips outreach and education campaign. We would like to ask for your help in sharing this important information with your readers, viewers, and listeners across the Pioneer Valley region.

What is the Green Tips Campaign?

The Green Tips campaign has two aims: to make residents aware of the tremendous costs of unplanned growth in the Pioneer Valley and to suggest small, realizable actions that residents can take to combat these undesirable outcomes. By translating broad smart growth and sustainability principles into direct actions by individuals, this campaign seeks to heighten awareness of smart growth issues. Critically, the campaign will aim to promote deeper thinking about how our personal actions support or fight undesirable sprawl growth patterns, inspiring residents to take action.

The Green Tips campaign will educate people about the costs of and remedies to unplanned growth. Ultimately, this knowledge and the actions it generates will help to:

PVPC will be in touch with you in the upcoming weeks with details about the campaign. In the meantime, please contact us with any questions or ideas you may have. We hope the Green Tips campaign will be of interest and benefit to your audience.

Thank you for your help in working for the long-term health and prosperity of the Pioneer Valley region, its communities, and its people.

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